Giffgaff made a business model that no one else in the world of telecommunications. With the support of the O2, small business provider SIM card only who do not believe in contracts or fee surcharges. They are only available online in an attempt to reduce unnecessary costs and waste from shops and call centers.

They are proud of their credentials for the environment, the fight for recycling, waste minimization and energy saving measures.

Even if you are a small company, their support offers peace of mind for O2 customers uncertain support for a well-known journalist instill a sense of security to potential customers. With a team of only 14 to ask how to survive. The answer lies in large part to their dependence on States to promote and market the product in their own circles, in fact, becoming a sales and marketing company.

Their efforts are rewarded through the payment twice a year - in June and December - by Gifgaff their loyal members. E-mail service Giffgaff friends, send a SIM-card to friends, and to promote Giffgaff forum users can earn 'recovery points' that can be redeemed in three ways:

Get cash via a PayPal account,

The share of air time credit

Donate to Cancer Research UK.

The last batch of payments, a customer £ 654 for their encouragement.

This is the latest company to gain recognition at a time when mobile costs are seriously challenged. There is a growing reaction against the network, and consistent trend for companies to reassess their relationships with their customers.

Recent campaigns for cheaper mobile phone calls cost, international calls, cheap, and the reduction of the MTR (MTR), is becoming an important feature of the telecommunications world.

It seems, therefore, that Giffgaff born at the right time, and are developing an exemplary embodiment of the present spirit of telecommunications, which is personified by simplify, user empowerment, and ethically.